Your company’s logo is there to talk to your visitors, clients and customers in your absence. First impressions are very important and the quality of your logo could mean the difference between a visitor choosing to leave, or to stay on your web page.
Your logo is there to communicate your company’s message, and you want that message to be clear, relevant and precise.
When you think about it, your logo has to beat the competition, be visually appealing and give the viewing public confidence that you are a brand to be trusted.
You want to stand out from the crowd and have a visual style that is instantly recognisable and conveys your professionalism and commitment to quality.
A well- designed logo will give your clients a sense of stability and purpose, that your company is established and trustworthy, so that they will feel comfortable and safe doing business with you and even referring your company to their contacts.
When you have a graphical representation of your company, people have an easy way to remember who you are and the service or product you represent.
When you have a consistent design strategy that is reflected in all of your company’s content and literature, it reinforces your brand identity and helps to endear your company to your clients. Conversely, if you have a difficult to remember company name and a forgettable logo, they may have difficulty recalling you and look elsewhere just when they are at the point of purchasing.
These days a company with no logo is not a company at all, in many industries it is simply expected, it is standard practice, so don’t be without one!